Act Now . . . Limited Time Offer . . . Buy Today . . . Offer Ends in 24 Hours.  How many times do you see or hear one (or more) of these lines every week?  What these sales pitches are trying to do is influence you to buy NOW instead of waiting until later.  It is certainly true that you may be ready to make the purchase that you have been contemplating now, but it is also the case that you may want to think about it some more or wait until you are in a better financial situation.  However, you feel worried that if you don’t act now it will result in losing out on a great opportunity.  In one way of thinking, this is a valid concern since deals do expire . . . but in another way of thinking, this is a minor concern since new deals come along every day.

This principal not only applies to purchase opportunities, but investment opportunities as well.  There is always pressure to act today on the great stock deal or the great real estate deal.  If you are educated, prepared, and ready to invest then today may be the right time.  However, if you do not feel comfortable with the investment yet, it may be best to wait since there will always be another deal . . . it’s just a matter of finding the right deal when you are ready to act.

It is worth mentioning that this is not a recommendation to avoid taking action . . . instead, it is a call to do your research first so that when you take action it can be done boldly and confidently.  Finding deals will always be important, but deals come and go.  In the end, it is far more important to make sure that you are ready for the deal than finding the deal that is ready for you.